Jerry Yang, the Chief Executive of Yahoo, is trying to make some serious reforms in his company. Over the last couple of years, Yahoo's lead in viewers has been rapidly reduced by Google from 22 million to 5 million viewers. This, Yang believes, is because Yahoo has been a static website since its beginning, encompassing the same aspects as it did several years ago. Said Jerry Yang, "Well, I'm sorry to disappoint youy. It's still the same old face. I've been around since the beginning."
Now that this new "phenom" of a webpage, Facebook, has entered the picture, the competition level has been rising very quickly. Mark Zuckerberg, the 23 year old founder and CEO of Facebook is developing a socially interactive website that connects people from across the world. Yahoo has tried to create similar things, such as Yahoo 360 and myYahoo, but it can't stand up to Facebook or even iGoogle.
The support from Yahoo's stockholders has rapidly decreased, and many analysts say that, if no changes are made within a year, Yahoo will not exist as a major competitor in the world of webpages. Liz Lufkin, who directs the designing of the Yahoo homepage, is also in serious trouble because she believes that Yahoo will need to use more modern web design tactics, and if they don't, then she will lose her job. As the internet grows, the struggle for survival keeps increasing.
No comments:
Post a Comment